CASRO's 325+ member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue–about 85% of the US research industry and 30% of the global research industry. All CASRO members must adhere to the CASRO Code of Standards and Ethics, the enforceable standard for research businesses for more than 30 years.
Program
Venue
Registration
Exhibitor/Sponsor Info
Premier Sponsor
Conference Schedule:
Thursday, March 3, 2011
11:00 a.m. - Registration Opens
11:00 a.m. - Lunch with Exhibitors
11:15 a.m. An Inside Look: The ISO 26362 Standard Certification Process
In early February the CASRO Institute for Research Quality (CIRQ) announced its first certification to the ISO 26362:2009 standard (access panels in market, opinion and social research). The news has generated many questions about the standard, the certification process and potential benefits. CASRO has organized this education session to provide the answers. Peter Milla, CIRQ's Technical Director, will provide an overview of the standard and the audit certification process and discuss whether the standard is a good fit for your company. Craig Overpeck, COO of Global Research at M3 will share his company's audit experience and reveal what's involved in preparing for certification, the keys to a successful audit outcome, what to expect during an audit, as well as the return on investment he anticipates.
12:00 p.m. - Opening Remarks
Diane K. Bowers, President, CASRO
Frank Kelly, Senior VP, Global Panel Director, Lightspeed Research; Conference Chair
12:15 p.m. "The Battle For Business Data: New Technologies Critical To Researchers' Arsenal"
As client MR departments face encroachment from other business units that gather and process customer data they need to secure their position and prove their value. To do this, market researchers must integrate business data from myriad sources to provide a comprehensive, meaningful and actionable insights. This is the crucial challenge facing the industry during the next several months, according to the recently released Forrester report "Predictions 2011: What Will Happen in Market Research". As the industry does more listening and less asking, which data capture methods will prevail? How prominent will online communities be as a source of research? The author of this report will share her predictions on which techniques and methodologies will provide the needed solutions.
Jacqueline Anderson, Consumer Insights Analyst, Forrester Research
Keynote Sponsor
12:50 p.m. "Respondent Validation: So Many Choices!"
Respondent validation has become a cornerstone to ensure quality data, and as such, a number of different options for validating a respondent have emerged. This research will compare validation rates among some of the respondent validation programs. The results will show match rates by demographic group, and then drill into data quality and response characteristics including veracity. Key learning on effectiveness by demographic segment (such as age and ethnicity) and other respondent characteristics will be presented.
Melanie Courtright, Senior Vice President, DMS Insights, a uSamp Company
Chuck Miller, President, DMS Insights, a uSamp Company
1:25 p.m. "Dealing with the Effects of Panelist Experience"
Managers of large online panels of consumers may note strong effects of panelist tenure (increased exposure to ongoing surveys) on several reporting measures. In fact, a sample that is skewed new may result in drastically different statistics than a sample that is skewed tenured. While the main effect is simple, there are many nuances to it, including individual differences, measures of interest, and demographic interactions. The complexities of this finding will be outlined along with various methods to combat them.
Inna Burdein, Director of Panel Analytics, The NPD Group, Inc.
2:00 - Break with Exhibitors
2:30 p.m. "Quota Controls - Science or Merely Sciencey?"
An online access panel is anything but an infinite space, and therefore any bias that exists in the panel will manifest itself in the survey results. A blind adherence to standard stratification that worked in the past may not be enough to ensure representivity in the present. Using a unique experiment into eye color, this session will demonstrate our need to think more creatively about stratified random sampling in the modern world.
Pete Cape, Global Knowledge Director, Survey Sampling International, L.L.C.
3:05 p.m. "How to Identify and Exclude 'Bad' Respondents from Research Studies
While panel providers have responded to the call for improved sample quality by using tools that validate panelists and remove fake and duplicate respondents, in-survey measures also need to be taken to ensure that results obtained from the validated respondents are of good quality. This study looks at solutions based on underlying statistical techniques that help identify respondents who are grossly unengaged in surveys and exclude them from future studies.
Nallan C. Suresh, Senior Director, Panel Analytics, MarketTools, Inc.
3:40 p.m. "Making the Move to Mobile Apps-based Research: A case study in the evaluation and implementation of a mobile research offering"
This presentation will outline the process of exploring and evaluating mobile research opportunities, including the assessment of delivery options (SMS, Mobile Web and Apps), infrastructure considerations, where mobile methods can make a difference for your client base, and how the mobile channel taps new revenue streams. Get the planning steps to move your company to becoming "mobile enabled."
4:15 p.m. Panel Discussion: "Research Applications for Mobile Data Collection"
For a decade we have heard the promise of capturing research information from personal mobile devices, but thus far significant revenue from such work has eluded most research companies. Is that about to change? We will explore a number of technological developments that are garnering more widespread interest and focus on case studies that illustrate practical applications of this data collection methodology.
Bob Fawson, Vice President, Online Services, Opinionology; session moderator
AJ Johnson, Vice President, Global Operations, Ipsos
Peter Milla, Principal, Peter Milla Consulting
Nathan Eagle, CEO, txteagle Inc.
5:30 p.m. - Adjournment
5:45 p.m. - 6:45 p.m.Cocktail Reception with Exhibitors sponsored by Mindfield
Friday, March 4, 2011
8:15 a.m. - Breakfastsponsored by uSamp
9:00 a.m. - Opening Remarks
9:15 a.m. "Widening the Net: A comparison of online intercept and access panel samples"
As new respondent acquisition strategies are developed, there is a corresponding responsibility to better understand the implications on sample quality and the downstream impact on research results and management decision making. This study compares survey results obtained using intercept sampling with results obtained from a double opt-in panel.
John Taliercio, Vice President, Respondent Engagement, Authentic Response
David G. Bakken, Senior Vice President and Chief Science Officer, KJT Group, L.L.C.
9:45 a.m. "Results from Real Time Data Collection versus Data from Traditional Panelists: Is it valid to combine data from these two sources?"
As more panel companies move away from tradition panel recruitment and maintenance toward "real time" surveys to consumers, end users of the data are questioning the consistency, validity, and reliability of the results from this sampling approach. This presentation focuses on how "non-panel" consumers respond to questions in order to understand any systematic differences between the two sources.
Gina Pingitore, Chief Research Officer, J.D. Power and Associates
10:20 a.m. "A New Method for Building Stable Representative Datasets Using Multiple Online
Respondent Sources"
The lack of representative sample presents a well-known challenge to online quantitative market researchers. In this presentation, a new solution purports to solve this pervasive industry problem. In two side-by-side entertainment studies, blended sample sources were scientifically calibrated, mixed, and stabilized using a new technology. Tested was the degree to which this blending method balances and removes the demographic, psychographic, and behavioral biases found in each of the sources used.
Tom Borys, COO, Custom Entertainment, The Nielsen Company
10:55 a.m. "Optimum Blending of Panels and Social Network Respondents"
Social network respondents represent a considerable and growing proportion of the global population, and can be incorporated with panel sample to provide a richer, more comprehensive and inclusive offering. This presentation examines the research to establish the models required to achieve a consistent and robust blend.
Steve Gittelman, President, Mktg. Inc.
Adam Portner, Vice President, Client Development, Research Now
11:25 a.m. - Break with Exhibitors
12:00 p.m. "The Future of Research through Gaming"
Moving beyond the use of Flash tools in surveys, this research explores the potential of online games as an avenue for market research analysis and insight. Can this methodology engage "harder to reach" sample segments and become a boon for MROCs? Hear the pros and cons as we explore the psychological, sociological and behavioral effects of the game design, layout and sequence.
Betty Adamou, UK Account Manager, Nebu BV
12:35 p.m. - Lunchsponsored by Ipsos Observer
1:45 p.m. "Listening Versus Asking: How Social Media Measures Relate to Consumer Attitudes and Purchase Behaviors"
To ensure proper use of social media measures, the following questions must be answered: What does online buzz reflect? How do social media activity and content relate to traditional marketing measures known as indicators of marketing success? This research advances industry knowledge of how social media should be interpreted to improve business decisions related to brand management.
Jamie Baker-Prewitt, Senior Vice President, Director of Decision Sciences, Burke, Inc.
2:20 p.m. Panel Discussion: Digital Media Tracking and Evaluation
The emergence of new media requires new methods to evaluate campaign messaging, targeting and overall effectiveness. Tracking cookies are being placed by various advertising networks and many research companies have developed ways to identify who has been exposed to specific ads. This and other powerful new techniques are running head-on into a regulatory environment that may shift privacy controls. As researchers seeking permission to track various behaviors, we must become experts on how tracking information is captured, stored and used and must then provide clear, unbiased advice to our respondents.
Frank Kelly, Lightspeed Research
Duane Berlin, CASRO General Counsel
John Bremer, Chief Research Officer, Compete
Jim Forrest, Senior Vice President, Digital Space, Ipsos ASI
3:30 p.m. - Conference Adjournment
Hotel Information
From the best view of the city from Mix Lounge to tower-climbing wine angels at Aureole restaurant, countless exotic luxuries await you at the Mandalay Bay. The hotel's 11-acre beach features two restaurants, three heated pools, a wave pool with connecting pool for small children, and a lazy river that features a small waterfall. In keeping with the resort's tropical theme, it features the Shark Reef Aquarium, which contains the third largest tank in North America and numerous other exhibits, including two tunnel-shaped, walk-through aquariums. Another popular attraction is the House of Blues, a venue for live music and a restaurant with a capacity of approximately 1,800. On the top floor of the hotel is the House of Blues Foundation Room, featuring a dining room, private dining rooms, and a balcony looking down the Las Vegas Strip. Michael Mina, Alain Ducasse, Rick Moonen, Charlie Palmer, Hubert Keller, Wolfgang Puck, Mary Sue Milliken and Susan Feniger are associated with the two dozen restaurants on the property. The hotel also hosts performances of Disney's The Lion King.
Address:
Mandalay Bay Resort and Casino 3950 Las Vegas Blvd. South
Las Vegas, Nevada, USA
Room Reservations/Deadlines
CASRO has reserved a limited number of sleeping rooms at Mandalay Bay Resort and Casino at a rate of $159 plus tax, per night for the nights of March 3, 4 and 5, 2011. Reserve your room or modify your reservation online at https://resweb.passkey.com/go/xcrss. The hotel room/rate reservation deadline is Friday, February 11, 2011, however, this rate is only guaranteed as long as rooms are available in the CASRO room reservation block, so we suggest making your room reservation early. If the room block is full, or it is after February 11, the hotel will take reservations on a rate and space availability basis only.
Cancellation Policy
CASRO reserves the right to release your sleeping room back into the hotel's inventory if you do not register to attend this conference within 5 days of reserving your room. Should you fail to register for the conference, or if you cancel your conference registration, CASRO will not be responsible for cancelling your hotel room and therefore will not be responsible for any cancellation or no-show fees incurred. CASRO also will not be held responsible for any costs incurred due to attendees' inability to travel as a result of inclement weather.
Travel to Las Vegas
McCarran International Airport is 3 miles (4.8 kilometers) from the Hotel and services such airlines as AeroMexico, Air Canada, Alaska Airlines, America West, American, Continental, Delta, Frontier, Hawaiian, Japan Airlines, jetBlue, Mexicana, Midwest Express, Northwest, Southwest, Sun Country, United, US Airways, and Virgin Atlantic. Car rental and taxi and limousine services are available from this airport.
About Las Vegas
Las Vegas is an internationally renowned major resort city for gambling, shopping, fine dining, and entertainment. Billed as "The Entertainment Capital of the World," the city is famous for its many casino resorts and associated entertainment. Many of the largest hotels, casinos and resort properties in the world are located on the famed Las Vegas Strip. One of the most visible aspects of Las Vegas' cityscape is its use of dramatic architecture. The modernization of hotels, casinos, restaurants, and residential high-rises on the Strip has established the city as one of the most popular destinations for tourists.
Conference Registration
REGISTRATION FEES (All Fees in US Dollars)
Members:
- $ 895 on-site*
- $1,095 off-site
Non Members:
- $1,395 on-site*
- $1,595 off-site
*CASRO has teamed with our host hotel, the Mandalay Bay Resort and Casino, to offer additional savings for conference registrants who stay on site. By staying at the Mandalay Bay Resort and Casino you help CASRO meet various resort contract obligations and thus keep conference registration rates a great value for all. To qualify for this rate, you must book your room within 5 days of registering for the conference, or the "off-site" registration rate will apply. If at any time you cancel your reservation at the Mandalay Bay Resort and Casino, you will be charged the difference between the on- and off-site registration fees. For room reservations please contact the hotel directly.
Please Note:
Each person registered will receive an automatic email confirming successful submission of the registration request. This will serve as your confirmation of registration and receipt.
Information provided to us on this form will be used in accordance with our Privacy Policy.
The exhibit space consists of one six-foot skirted table, 2 chairs, and standard electricity (500 watts or less). Materials (signs, TV monitors, magazine racks, etc.) must be placed on the table or behind it and may not exceed a total height of eight feet (as measured from the floor). The total combined width of materials located behind the table may not exceed six feet. The exhibit fee includes the exhibit space and conference registration for one person as well as wireless internet in the exhibit area.
Travel to Las Vegas
Las Vegas is an internationally renowned major resort city for gambling, shopping, fine dining, and entertainment. Billed as "The Entertainment Capital of the World," the city is famous for its many casino resorts and associated entertainment. Many of the largest hotels, casinos and resort properties in the world are located on the famed Las Vegas Strip. One of the most visible aspects of Las Vegas' cityscape is its use of dramatic architecture. The modernization of hotels, casinos, restaurants, and residential high-rises on the Strip has established the city as one of the most popular destinations for tourists. 
